The video is serving as the new in-flight safety video for New Zealand Airlines. Now, I think there are very few individuals who would be interested in watching Richard Simmons dance around while reciting safety precautions. If the airline's intent is to increase safety video viewership, though, I can see their tactic working.
I'm 100 percent more likely to give this video at least a portion of my attention than I am the standard safety ones, even if it is just to roll my eyes and/or laugh. It's attention-grabbing in a way that no other airline safety video is.
It does run the risk of scaring (and scarring) little children, though. Plus, the video would be beyond annoying if you're a frequent flier. Can you imagine watching this a few times a week? And if someone played this for me before 9am (and I say this as a morning person), I'd probably want to set myself on fire.
Somehow I doubt this will catch on with other airlines.
No comments:
Post a Comment